Below is an actual email correspondence between myself and the Pepsi corporation:
May 24th, 2002
Dear Cola Geniuses,
For years I have enjoyed the crisp refreshing taste of your fine pepsi products. It truly is the choice of the next generation, and, as I always say to my family (all Coke drinkers), “nothing beats a Pepsi.” A massive family feud often ensues, but it’s worth it
to stand up for a product that has brought so much joy to my life.
I am concerned, however, about one thing. During a period in the mid 90’s you developed a product called Crystal Pepsi. It was supposed to be like regular pepsi, only without the extremely harmful cola coloring. I used to love the stuff, and, completely switched over to it on the health kick at the time, but ended up switching back. However, I was at a restaurant the other day and decided to once again, go back to the clear beverage. My excitement was soon extinguished as the waiter soon told me that Crystal Pepsi is no longer made. I profusely apologize for my crassness in this question but, when the hell did that happen?! I went to your website and read up on the history of your product, only to find that it had been deleted from your history book. Believe me Sirs and Ma’ams, you have nothing to be ashamed of with Crystal Pepsi.
My question for you is, is Crystal Pepsi sold anywhere else in the country. If not, is it possible you could make me some? I’ll pay any price you want. It would be worth it once that clear cola hits my parched lips.
Is there some way I could make Crystal Pepsi on my own? Perhaps by running it through a water purifier?
Please write to me as soon as possible with the answers. I await your reply.
Ain’t nothing like the real thing baby,
Tim Kochenderfer
Tuesday, May 28, 2002 11:32 AM
Hello!
Thank you so much for taking the time to contact us here at the Pepsi-Cola Company. It’s always a pleasure to hear from our loyal consumers.
Here at Pepsi, we work hard to insure that our products reach the highest possible standards of quality, taste and enjoyment. Receiving recognition from friends like you truly makes it all worthwhile.
In regards to Crystal Pepsi, as you already know, we stopped producing the product several years ago. In the past Pepsi has distributed this flavor in several markets, however it did not sell as well as we had hoped. At this point, there are no plans to reintroduce this product; however, you can be assured that I will forward your comments to the appropriate individuals at Pepsi.
Again, many thanks for taking the time to contact us here at the Pepsi-Cola Company. We appreciate your friendship and support.
-The Pepsi World Webmaster webmaster@pepsi.com
Sent: Friday, June 14, 2002 8:23 PM To: pepsimail Subject: RE: crystal pepsi
Dear Cola Comrades, I just polished off a refreshing 20 ounce Pepsi when I decided to follow up on a letter I had written a couple weeks ago regarding one of your wonderful products, Crystal Pepsi. As you may recall – I told you of my affection and love for the products and my sadness that it no longer exists. Like a long lost lover – I yearn for the beverage. In your response, you said you’d be sure to forward my comments to the appropriate individuals. Did the appropriate individuals ever get my comments? I still have not heard back from them. Once again, I plea – please bring back Crystal Pepsi. If that is not possible – is there any way at all i could get just a six pack of the transparent beverage. As I stated before I’ll pay ANY price. Please get back to me. I can’t stop thinking of the stuff. Thank you again for your responsibliltity in this matter. I look forward to your response. Crystal Clearly yours Tim Kochenderfer
June 17th, 2002
Hello!
Thank you so much for taking the time to contact us here at the Pepsi-Cola Company. It’s always a pleasure to hear from our loyal consumers.
Here at Pepsi, we work hard to insure that our products reach the highest possible standards of quality, taste and enjoyment. Receiving recognition from friends like you truly makes it all worthwhile.
In regards to Crystal Pepsi, as you already know, we stopped producing the product several years ago. In the past Pepsi has distributed this flavor in several markets, however it did not sell as well as we had hoped. At this point, there are no plans to reintroduce this product; however, you can be assured that I will forward your comments to the appropriate individuals at Pepsi.
Again, many thanks for taking the time to contact us here at the Pepsi-Cola Company. We appreciate your friendship and support.
-The Pepsi World Webmaster
From: Tim Kochenderfer [mailto:siberianthunder@yahoo.com] Sent: Wednesday, June 19, 2002 8:50 PM To: pepsimail Subject: RE: Damn it!!!!
Dear Negligent Company, This, I’m afraid is the third time I’ve written you in regards to SPECIFIC questions referring to Crystal Pepsi. As stated in previous letters, I am a habitual pepsi drinker looking for answers into how I can get my hands on Crystal Pepsi. Well after receiving two of the EXACT SAME LETTER – I have come to the conclusion that you didn’t read my letter, but instead saw the words “crystal pepsi” and sent me a form letter you send to millions of others who demand the return of Crystal Pepsi. So I am, perhaps foolishly asking you for the THIRD time, where can I get my hands on some Crystal Pepsi. I said repeatedly I would pay ANY price! If you could make me some, that would be greatly appreciated. Please answer this Specific question. Otherwise I will be forced to switch completely over to Coke and Royal Crown. Don’t let our relationship fizzle out, Tim Kochenderfer
Thursday, June 20, 2002 11:44 AM
RE: Damn it!!!!
In regards to Crystal Pepsi, as you already know, we stopped producing the product several years ago
Might I suggest a nice, cold glass of New Coke?
I’ve heard that combining New Coke with Crystal Pepsi is as deadly as combining ammonia and bleach
I’m sure that’s totally true. But I don’t know why you’d do that–it would pretty much foul up that whole “crystal” part of the beverage equation.
Wait, you like Pepsi? That changes everything.
CRYSTAL Pepsi! There’s a huge difference! This only enhances things!
Hmm. It doesn’t look like I will ever know the difference.
I realized that after I typed it, that you probably have never experienced the joys of Crystal Pepsi. This makes me sad but yet lights a fire, a new fire to do something about it.
I will rally with you for a pizza and Crystal Pepsi party if you really think it is that good.
I feel your pain – have more “customer dis-service” stories than I’d like to count. But at least tomorrow, once the word gets out about this post, you should have an entire truck of Crystal Pepsi backing into your driveway. : )
I’ve been waiting for that moment for 18 years